If you’re looking for a fun new way to promote your brand, why not consider having promotional products made? You can customise anything from everyday items such as stationery to generous gifts. Give these out as freebies to your loyal customers or your dedicated employees and you’ll definitely boost brand recognition. Have your logo, slogan, or branding printed on items people will use and share and you’ll build awareness of your business.

Here are the top five business benefits of investing in promotional products.

Boost brand exposure

The main advantage of investing in promotional items is the brand exposure it creates. Think about it, any time somebody uses a pen, mug, or water bottle with your logo on it it’ll get seen by others. There’s also the possibility that whoever you give out personalised items to, whether it’s clients or employees, they’ll pass them around or re-gift them. This is an effective way to build exposure. Here are a few more ways you can increase brand awareness.

Make a lasting impression

Quality customised items are long-lasting, and if you choose something your clients or staff will actually use, then they’ll keep them for longer. This means you can make a lasting impression. If you have the resources, it’s worth investing in practical items and gifts. You could outsource the creation of custom backpacks with your logo and a classy design to cut and sew manufacturers, for instance. Your customers or employees will love these and will carry them around for all to see.

Increase customer loyalty

Giving out a few promotional products now and again is a great way to maintain good customer relationships. After all, everyone loves a freebie. You could include them as part of a campaign to get referrals or repeat business. Promotional items are a fun incentive and if you choose something practical, such as a USB charger, refillable bottle, or coffee mug, your customers will be grateful, and more likely to recommend your business to a friend.

Improve employee satisfaction

Customized items aren’t only for customers, you could also give them out to your employees to show your appreciation. This could help to improve employee satisfaction. You could give out special gifts on national holidays or as a reward or prize for good work. It really depends on the company culture. Try to bear the needs and preferences of your staff in mind and choose items accordingly.

Find a budget-friendly marketing solution

If you’re looking for budget marketing ideas, investing in promotional products doesn’t actually have to break the bank. You can have them made in bulk and opt for low-cost items such as pens and other stationery. Give them out at events or collaborate with local businesses and ask them to display them. You can then help to promote their brand in exchange, it’s win-win. There are several cheaper ways you can create brand exposure with your customized items. Clients and employees love them and it’s a fun way to get your logo out there.