After a year-long shutdown, things are moving towards a new normal, and businesses are ready for reopening. But bringing back your foot traffic can be a real challenge. People have been indoors long enough to forget locations. They may simply think it isn’t safe enough to go retail shopping again. Many businesses have shifted bases to new locations, complicating things even further. Thankfully, business signage can help you regain and retain visibility again. But everything boils down to using it smartly for gaining attention. Here are some innovative ideas to try in 2021.

Use direction signs to show the way

The biggest concern for businesses right now is to get the crowds coming back again. Consider using direction signs to show the way and get your retail foot traffic churning again. You can put them around in the area leading up to your location. Bigger facilities like shopping malls can even install them indoors to help people navigate the store and find things they want.

Invest in window graphics

While direction signs can bring people near your location, they may not be enough to entice the visitors to drop in. Investing in window graphics is a great idea. Ditch the old chalkboard and pick sophisticated window signs to make your place worth checking out. Convey your message with a custom sign, and there are good chances that people will step in to explore your offerings.

Brighten up with neon

The color of your business signage goes a long way in making an impact on your target audience. Experts recommend the role of colour psychology in driving purchase decisions. Ideally, your signage should use hues that align with your brand’s look and feel. You can go the extra mile with neon signs from Brite Lite Tribe because these colours are trending. There is no chance anyone will miss these bright hues, and they add a funky appeal to your business.

Go high-tech with digital signage

If you can spend a tad more, a digital signage tv is a worthy investment for your brand. They are attention-grabbing and versatile, and you can change the messaging often. For example, you can use them to showcase the new offers and discounts your business is currently offering. Display them indoors or advertise along the highway to get your sales growing without much effort.

Enhance visibility at events

As business gets back to usual, you can expect fairs and events to gather pace in 2021 and beyond. It is a good time to rethink promotional ideas to get attention at events because they will not be the same in the era of social distancing. The idea is to do more with less when it comes to making your brand visible at events. Try using custom neon signs with unique messages and taglines. You can also get creative with flag signs at outdoor displays.

Investing in business signage is vital for the growth of your brand after a year of slowdown. But you need to do everything right for the best results, and these innovative ideas can do the trick for you.