Commercial cleaning is big business, and if the numbers are to be believed, then it’s only going to get bigger in the years to come. 

Still, while the underlying numbers behind the cleaning industry may be strong, it’s just a fact that businesses face intense competition for clients, and that can make growing your business a challenge. 

It is not, however, impossible. In this post, we’ll run through a few effective strategies for helping to attract more clients and boost your bottom line. 

Invest in Marketing

You’ll get a lot of your clients through referrals and word of mouth, but it’s also important to target the businesses that may not hear about you through those means. 

And how you reach them is through digital marketing. Focusing on local digital marketing strategies will increase the chances that your business is seen by your target demographic. Some effective digital marketing strategies include:

• Local SEO (emphasis on the local; you’re trying to reach businesses nearby)
• Claiming your ‘Google My Business’ page.
• Running PPC campaigns.

Those three marketing approaches alone should have a profound impact on your reach. And once they’re up and running, you’ll just need to wait for potential clients to contact you.

Put Together Fast, Accurate Bids

Putting together fast, accurate cleaning proposals is essential for winning contracts. After all, the quicker you can submit a professional-looking, accurate bid, the more likely it is that your proposal will be accepted. 

If you struggle to create polished proposals that get attention, then there’s every chance that you’re missing out not only on clients, but higher-value clients that can really boost your bottom line. There’s cleaning proposal software available here that can streamline the bidding process, allowing you to quickly put together professional-looking bids that will increase your chances of success — and it’ll do all that while also cutting down on repetitive, time-consuming tasks.

Cold Calling

Cold calling tends to have a bad reputation, but there are some industries — commercial cleaning included — where it’s not only accepted, but recommended. Many businesses aren’t aware that affordable cleaning services are available. Cold calling gives you a chance to explain who you are, how you work, and why they should hire you. Even if they don’t hire you on the spot, they may do so in the future. 

While cold calling can be effective, it’s important to have your pitch solidified before picking up the phone. You’ll have a short window of time to impress the business on the other end of the line, so every word must count! 

Put Together Tiered Packages

Growing your cleaning business doesn’t just mean adding more clients. You can also grow your business — and your profits — by extracting more value from your existing clients. If you’re wary of raising your prices, then look at putting together tiered packages. For example, you could create ‘Bronze,’ ‘Silver,’ and ‘Gold’ packages for your clients. That way, your budget-conscious clients still get to utilize your services, but you’ll also be giving your wealthier clients the opportunity to get a higher level of service.