Brands come in all shapes and sizes, and present themselves to us in different ways. Even organizations that do not operate as strict businesses require the use of branding in order to function correctly, such as charities, militaries, and even governments at large.

What matters is learning how to identify a brand image that works for you, including text, copy, logos, videography from the best video production services, graphic design, uniform, and much much more.

Branding, in order to be effective, should be relevant, unique, and interesting. In some cases, firms even think of using mascots that can be used as a directly familiar brand consideration, such as how Colonel Sanders serves as the mascot and founder of Kentucky Fried Chicken.

But how can you determine what branding works for you? Maybe you’re starting a new firm with full creative intent, or perhaps you’re trying to rebrand in order to more readily fit the market you’re trying to serve. In this post, we’ll discuss some worthwhile measures to keep in mind so you can achieve this process more readily:

Colors & Tones

The colors and tones used in your branding can determine how effective the branding imagery is through and through. It’s best to keep this simple. Of course, that’s not always the most effective option (the LGBTQ community uses the rainbow to represent their movement, for instance), but that’s a memorable design in the first place. 

Using two major colors with one minor color can help define your graphic design, web banners, and logos more easily. Having colors associated with your brand is a major win. For instance, red and white is often associated with brands like KFC and Coca Cola, while minimalist white is often associated with companies like Apple. This design approach is intended to be as easily recognizable and memorable as possible.

Your Brand’s Voice

It’s important to identify the voice of your brand. This includes the copywriting tone used, be that serious or funny, formal or informal. You can use this by extension on your social media posts. For instance, many local restaurants will use warm, inviting, exciting language to express their promotions and special nights, drumming up business over time. Don’t be afraid of identifying your brand voice and rolling with it – you can always make adjustments.

Cohesive Communications

It’s important to make sure that your messaging, your output, your marketing campaign, and the utility of your web design all service your brand, and are all presented in a manner that keeps your approach unified. For instance, if your website is friendly and approachable, make sure the copy on your packaging is, too, that your staff greet new people in a friendly manner, and that your customer support is engaging and affable. This all influences the overall impression of your brand, and so strength via cohesiveness is very important to show.

With this advice, you’re certain to identify a brand image that works for you in the best possible sense. Sure it might change over time, but with great fundamental principles, you’ll remain in th right place.