Turning your hobby into a business and working from home around school or family is the dream for many people. Being your boss is the ultimate goal, however, knowing if you have an idea or talent that will help you generate an income in your free time is something you need to think about carefully before taking the plunge.
Do You Love What You Do?
Turning a hobby into a full-time job or career path is something many people have been turning to recently, partly due to time or childcare restraints and of course, the ongoing Covid-19 pandemic. It makes sense, you have a talent, you love what you do, so why not? But think long and hard on this subject.
Do you love what you do enough to do it all the time because you have to earn a living not just because you want to?
Being forced to do something could take all the fun out of it so you need to be sure this can last the distance doing.
Is There A Market?
More and more people are looking to support small local businesses and those who specialise in homemade craft products are noticing a boom in the industry thanks to local selling sites, Facebook Marketplace and sites such as eBay and Etsy.
If you haven’t already it may be worth starting as a small side gig before taking the lunge to have this being your primary or only income source.
Once you have established a customer base for what you plan to sell, you can be confident that for now, there is a market for your wares and you can sell to customers.
You Can Invest in Materials and Supplies
Being able to invest in the best products to help make the job easier is vital. Once your business gains traction and your customer orders flood in. you will need to find ways to keep up with demand without working yourself to the bone.
Investing in the right tools for the job, such as silicone mold release, packing supplies, materials and ingredients along with any equipment that will make your new set up easier.
Create Your Brand
Compile your business plan and have a detailed path on how you plan to succeed in your new venture.
Then create branding for your new business that is consistent, and you can use for things such as marketing materials, packaging, logos etc. Make something that people will instantly recognise as you to help you stand out from the crown.
Marketing
Marketing is vital, and in the age of social media, it is easier than ever to get your marketing campaign off the ground for free or with little investment. Create social media accounts to support your business and attach them to any online selling stores you have.
Use selling groups and marketplaces to reach local customers and direct any paid-for campaigns to the specific target audience you are looking for to get the most out of your investment.