It is something we constantly hear about as being the “key to success” in business. If you want to get ahead in digital marketing campaigns or transcend your business to the next level, you’ve got to articulate what makes you better than everyone else. And we have to understand what makes us better than everyone else, but is this the same thing as being unique?

Being unique can be a good or a bad thing. But what can you do to ensure that you are unique in everything you do? 

Give Valuable Advice

Ultimately, the process of selling is about making someone understand why they need a certain product. In essence, we are advising people.

When salespeople study the pain points and develop that personal connection with the customer, they purchase from you so you can continue to advise them. But beyond this, you’ve got to keep customers hooked. And this is where firms like Prize Logic work on methods to engage consumers in unique ways

But the whole notion of value is what we should always strive for. When we give valuable advice or a valuable product this will make the customer base see us as being something different from the rest. 

The Ability to Deliver Quicker 

Speed is pivotal in this 24/7 world. This is especially true for smaller businesses that need to undercut their competitors. When there is speed, whether in the form of deliveries or more products available, this guarantees you are developing a company that retains a unique approach. This is for the very simple reason that you are doing it faster or more conveniently than everyone else. 

Providing the Best Support

Smaller companies can really benefit from this.

Having solid support policies means you can deal with a customer’s issue instantly without necessarily doing damage to your brand. While it’s important to note that customers can take advantage of your willingness to help to the Nth degree, this is only a problem if you are providing a cut-price service as it makes your business unprofitable in the long run. 

A Diverse Range of Product Features

One of the best ways to really be unique is to deliver a unique product. This is not always easy to achieve, but if you are in the startup phase of a company, creating a product that has a number of unique components will instantly draw a niche group of people to you. 

Selling at a Lower Price

You have to be careful with this because if you are trying to be the low price leader in a certain market, it will only be a matter of time before someone else offers the same product for a lower price.

It only works if you have a niche product and is an amazing way to get people on-side at the outset, but we’ve always got to remember that customers will chase the bargain and won’t necessarily show allegiance to a brand unless you have the abilities to keep your customers on board.