Marketing isn’t easy.
Convincing potential buyers of the value of your product or service, while assuring them that it’s worth every penny you’re asking can be a real challenge.
This is especially true with a niche business like an escape room. You need to help potential customers understand your service and get them through the door.
If you’re looking for a few good ways to market your escape room business more effectively, read on for a closer look at some proven methods.
Take Advantage of Google My Business
One of the most effective things you can do to market any local business is to take advantage of Google My Business.
Google allows local business owners to claim their own businesses right in Google My Business. You can then optimize your business’s description, location and even manage reviews.
If you want your escape room to be found by locals, you need to take advantage of this powerful tool.
Use Reviews to Grow Your Business
Reviews are another powerful, but often overlooked, way to more effectively market your business.
With most consumers now finding local businesses through internet searches, it’s really important for people to get a good first impression of your business.
Encourage your customers to leave reviews on popular platforms like Google or Yelp. Reviews on social media sites like Facebook are really powerful too.
Content Is King for Your Escape Room Business
Content marketing is still a very powerful marketing tool also. Good content can help your business’s website perform better in organic search results and help you forge a better relationship with customers.
Give visitors something worth reading and keep relevant search terms in mind as you write content for your escape room business’s website. If you’re having a hard time coming up with ideas, focus on topics potential customers might be interested in or Escape Room related information.
Leverage the Power of Social Media
Social media is still very much alive and well.
If you have a presence on social media, many of your customers probably found you there or at least looked up your business’s Facebook or other profiles before visiting you.
With more than 70% of US adults now using some form of social media, you’d be crazy not to tap into this highly effective marketing channel.
Paid Advertising = More Customers
Don’t forget about paid advertising either.
From Google AdWords to good old fashion direct mail campaigns, paid advertising is still very much alive and well. Although a greater upfront investment is required, paid ads are a great way to get your business in front of customers and build your brand.
Your Turn
Marketing your escape room business doesn’t have to be difficult. Stick to the proven techniques that have been working for marketers and business owners for years.
Check out the rest of our blog for more on managing and growing your business.
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