A new product is an exciting thing. You might be launching your very first product from your new business or perhaps you’re adding another product to an already existing line. Whatever stage your business is at, it’s nerve-wracking and stressful to develop a new product and then finally have to launch it. Before you can bring your product to market, there will be a number of essential things you will need to do to get it off the ground. Take a look at these core tasks that will help you to prepare for your product launch and get the sales that you need.

Define Your Brand

Making sure that you have a clear brand is essential before you launch a new product. Even if you have a brand for your business overall, you might want to think about how to brand individual products within a line to make them stand out from each other. Create some brand guidelines that can be followed by anyone involved in marketing and selling the product. Your brand should involve everything from brand colors and fonts to tone of voice and brand storytelling. When you have defined your brand, it can make a lot of other things much easier.

Design Your Packaging

The right packaging for your product is important. If you’ve spent a long time developing the product itself, you don’t want to rush the packaging. It’s the first thing customers will see when they buy your product and it doesn’t just affect the customer experience visually. Part of designing your packaging will be working on packaging dielines to create artwork that matches your packaging shape. If you haven’t done this before, make sure you avoid common mistakes so that you can produce the best results and ultimately get excellent quality packaging.

Plan an Event

A launch event for your product can be a great way to launch it in style. It can give you an opportunity to talk about it, show it off, and demonstrate it or hand out samples. You can invite people from the press, bloggers, and others who have an interest in your product and can help you to promote it. Your event could also offer other things to attendees, such as entertainment or perhaps an opportunity to contribute to a charity. It’s worth considering other events to attend too, such as trade shows and other opportunities for promotion.

Market Your Product for Visibility

Marketing your product can and should start before you launch it officially and it’s ready for sale. There are various ways you might start marketing it, from emailing your customers to handing out free samples in various locations or running online ads to let people know it’s coming soon. Make sure you have a clear marketing strategy for your product before you launch it so that you can start getting customers interested before it’s available.

Get ready for your product launch by completing these important tasks. You need to get everything in order before you’re ready to launch.