Some of the biggest corporations today started off as small startups. However, they played their cards right to become global leaders in their industries.

Your small business can grow big and become a global brand, too. However, you have to work on it fast, growing and expanding one step at a time. The following tips will help you make your brand a household name.

1.      Build a Customer Loyalty Program

You need customers to sustain your business, let alone grow and expand it. Each of your existing customers is precious, and you need to keep them coming back. As such, build a customer loyalty program to guarantee a revenue stream. Additionally, make your program rewarding and easily accessible to attract new customers.

2.      Build a Sales Funnel  

Businesses are moving towards automation, and building a sales funnel is one of the fastest ways to automate. It is also a reliable way of growing and expanding your business quickly.

Building a sales funnel will require some work. First, ensure that you choose the right sales funnel model for your business – there are multiple options to consider. Additionally, rethink your business’s front-end operations and adjust them to fit your chosen model. The sales funnel will be an integral part of your business, so conceptualize it carefully before implementing it to avoid derailing your operations.

3.      Consider Licensing or Franchising

Getting other people to sell your products or services for you is one of the easiest ways to grow and expand. It is the secret behind several multinational corporations such as McDonald’s. You have to share your ideas and profits with other people, but you get to save yourself a lot of work, time, and money.

You have two options: licensing your products or adopting a franchise model. Licensing is the easier and simpler option as it is essentially letting your products or services to third-party sellers. A franchise model promises higher returns on investment, but it is more complex and expensive to implement as it requires extensive marketing. With time, however, you could be up there alongside what people to consider to be the best senior home care franchise, for example, and find yourself with lots of people wanting to buy into your business model.

4.      Identify & Leverage New Opportunities 

Some of the world’s biggest corporations rose to power by filling unleveraged opportunities. Not leveraged opportunities present untapped markets without competition to hold you back. What’s more, any shortcoming in your business represents an opportunity.

It can be difficult to identify new opportunities yourself. As such, it helps to bring in a fresh, experienced, and professional pair of eyes. To this end, it is recommendable to solicit the services of a third-party advisor, such as Twenty Twenty Partners.

5.      Market Strategically

People have to know your brand before it can become a household name. Marketing is the easiest way to do this – it is also the most effective way to grow and expand. As such, market more and strategically, making sure to target definite audiences to avoid wasting money, time, and other precious resources.

Final Thoughts

There are lots of opportunities for businesses to grow and expand in today’s increasingly global world. These five tips have been tested and proven by some of the world’s most notable brands. They are easy and practical, and they will work for your business, too.