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The power of personalization is incredible, and it all comes from the way the human mind is programmed to function in a social context. Personalization is one of the most important forces currently shaping (online) customer interaction. We all appreciate when someone...

A growing trend amongst small and medium companies is giving up on the software culture to embrace the lighter, easier to install and user friendlier alternative offered by - apps. Organizations are joining the app train in the hope of making...