There are many benefits to setting up a website for your small business. For example: 

• A website can improve your brand’s image, making you appear more professional and trustworthy. This can be useful in bringing in new customers and retaining them. 
• Your website can put your business on the map – providing customers with more ways to get in touch with you. 
• A website can boost the financial health of your company by connecting you with a global customer base, who can order your products with just a few clicks of a button.

However, putting together a strong, functioning website is not as easy as it may seem – as it requires a lot of time, effort, and thought. With that in mind, here are some top tips that you can use to put together the perfect website for your small business. 

• Ensure that you provide the viewer with a variety of interesting content – otherwise, your website will appear to be nothing more than a glorified sales page. For example, you could also run a blog in conjunction with running your site, focusing on content that your customers are sure to love.  You should also find a way to tell your company’s story through your website, as this will help you build a relationship with your customers. 

• Focus on improving your workplace security by making sure that your website is safe and secure. This is particularly important if you will be taking important information from customers, such as their bank details and private addresses – as you will be culpable for any data breaches that occur. One way in which you can take a step towards better cybersecurity is by setting up a robots.txt, which means that search engines (such as Google) will not be able to access private pages (such as customer login sections) without authorization. 

• Boost the visibility of your website and content by figuring out how you can optimize your blog posts for SEO. This means that your website will appear more frequently in search engines, making it easier for new customers to come across your business and make a purchase. 

• Try to make your website as accessible as possible by including features optimized for visually impaired or deaf viewers. For example, you could install text-to-speech software or ensure that all font and text sizes can be adjusted. Furthermore, to provide for your viewers who may suffer from hearing difficulties, you should ensure that all videos or audio files come with closed captions—the more accessible your website, the better. 

• Be careful when designing your website and try to focus on creating a site with a clean, clear design. Overcomplicated websites make it harder for customers to navigate their way through the site, leading to frustration. As a business owner, it’s your job to make purchasing through your site as easy as possible.

• When including product photographs or videos, stay away from the photo editor. While it can be used to remove or blur backgrounds, ensuring that the product is the sole focus of the image, you shouldn’t do anything to make the product appear different on screen from how it is in person. This could be considered false advertising and lead to problems further down the line.