6 Ways To Optimize Your Blog Posts For SEO
Frustrated with your content not getting ranked on search results despite posting original and hooking content? Well, you may be an excellent writer, but you might not be optimizing your content right. Optimizing the content is extremely important for the search engine to identify your content.
Making little adjustments to your writing style and optimizing your content with the following SEO techniques can maximize your results and get you among that prized top 10 search result list. Match it with consistency, and you can boost your visitors exponentially.
Easily the most important part of SEO, keywords allow the search engine to identify your content and match it with user queries. You may probably be using keywords unknowingly and naturally throughout the content.
But doing keyword research can help you identify the most searched words relevant to your kind of content. You can find specific keywords in the proper order to the way people search them for maximum relevancy.
You can select a primary keyword and then search for related keywords on Google Adwords or Semrush. Hiring SEO services Australia can make the keyword search and incorporation process easier and more accurate.
Use Keywords Intelligently
Apart from targeted primary and secondary keywords, it’s time to find ways to place them. You must try to use keywords consistently throughout the content. Place the keywords where they are visible and impactful.
Search engine crawlers index the content based on keyword placement, so you should try to place them naturally in important sections. Try to put the keywords in the title, subheadings, section titles, anchor texts, meta descriptions, and tags.
On the contrary, you must avoid keyword stuffing, or you may even get rated as spam and lose your credibility. Readers are also turned off reading a keyword over and over again and may lose interest in your post.
Write a Catchy Title
The importance of a catchy SEO title can’t be overstressed. A good title is the first thing the user sees before entering your blog post. A good title that seems to solve a problem will get more readers to click on your post.
Try using the focus keyword in your title to make it SEO-friendly. A catchy title that hooks the reader and convinces them to click increases your Click-Through-Rate, which improves your rankings.
Among the methods to write headlines, Emotional Marketing Value is what we suggest. You would have to include some powerful words that can move people and almost get them to click on your post naturally. Think of creative titles that solve reader problems.
If you have been blogging for a substantial time, you’d probably have enough content for users to read for hours on your site. Internal Linking is an effective way of increasing the visit time. You can invite new users to read older blogs and spend more time on your blog.
Linking also improves rankings as people spend more time on your website. Always make it a habit to find ways to link older articles with newer ones and vice versa naturally.
Don’t overstuff links just for the sake of it. Place them contextually so that the reader reads them as a part of the topic.
Adding multimedia to your blog post can make it much more colorful and engaging. Uploading pictures between points will make readers understand your point better.
Try to use vivid images and graphics, preferably after every other paragraph. You can also add links from Pinterest images. Try to find royalty-free photos or stock images or use your own images.
You should also optimize the captions of the images for SEO. Try linking videos from Youtube, Facebook, and other websites.
Add Meta Description
Meta Description is the short description that you see under each search result. It’s a brief overview of what the page contains.
An engaging Meta description is also a part of the decision-making process of whether a user clicks on your site or not.
Try mentioning your target or focus keyword in the meta description to boost relevance. It should be around 150 to 160 words and must contain some impactful information without directly answering the query.
If you do the things suggested above and maintain consistency, it’s only a matter of time till you start earning from your blogs. Until then, keep making trending and unique content for your readers to enjoy, and tell us about it below!