SEO is a cost-effective strategy that can be used by your HR team to get very high returns on Internet advertising.

It can be used in two powerful ways as a promotional tool.

First of all, it ensures that the company’s job advertisements reach the appropriate job seekers using Google or other search engines and second, it enhances the company’s brand and image.

SEO is Search Engine Optimization.

Many actions can be taken to enhance your team’s SEO strategy and enhance your website’s visibility in a search engine’s results page (SERP) when someone searches for phrases or words pertinent to the content of your marketing campaign.

Social SEO is about optimizing all of the social signals of your campaign in order to to increase their search visibility. 

Optimization also occurs naturally when users of a social network regularly create content through continuous interaction, conversation, or other social behaviors.

Methods To Ensure SEO Friendly Social Media Campaigns

Always be sure to complete the ‘About‘ or ‘Info‘ sections of any social media platform. Use words or phrases that are accurately describing your company or that any user would use to search for your company. It is imperative that you do the proper keyword research, which will inevitably drive targeted jobseekers to your company. It is also vital that you add your address in order to optimize your Facebook Page for local searches.

Remember to add in the links from your other social platforms into each new platform that you sign up for. It is also very important to fill in the appropriate category field on Facebook Pages to show up on Facebook mobile searches. Always check to be sure that your company is listed under the right category when editing your information.

While social media marketing is generally straightforward, there is nevertheless new vocabulary that will have to be learned as well as the deciphering of statistical data. Many conventional SEO tactics will also have to be applied such as the correct use of meta tags, keyword density, and ROI assessment. These may take more to time to understand, but are critical to creating a consistently profiting company online.

Long Tail Keywords

Long tail SEO involves the use of very specific keywords such as “risk manager position in new jersey” to find very qualified leads. This SEO strategy tends to drive the greatest amount of applications. It is also useful for lowering the cost of your first SEO campaigns, since it is not expensive to target such keywords. For example, spending less money to get highly targeted visitors is much better than spending large amounts of money on broad, competitive keywords that bring in less targeted visitors.

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