5 Innovative Ways Hotels Are Attracting Guests
In today’s competitive market, it is important for businesses to find new and innovative ways to attract customers. One industry that has been particularly successful in this regard is the hotel business.
Now that a lot of people are beginning to travel for the first time since COVID-19, it is as important as ever that hotels attract as many guests as possible. But how can this be done?
Well, let’s take a look at the five different ways that hotels are attracting their guests in droves:
1. Improved Advertising Strategy
Because hotels are always looking for new and innovative ways to attract guests, they must work to improve their advertising strategy.
You will now find that more hotel businesses are using targeted methods, such as social media, search engine marketing, PPC, and displays ads to reach potential guests. This allows them to specifically target people likely to be interested in their services.
Of course, they don’t have to stick to just one strategy, as other methods may prove to be more successful than others. Trial and error will be key to your approach, but if you find you need further help still, don’t be afraid to contact a professional hotel advertising agency who will be able to find the best advertising strategy for your business.
2. Offering Flexible Cancellation Policies
Hotels are increasingly offering flexible cancellation policies in order to entice guests. This means that guests are able to cancel their reservation without penalty, within a specific window of time before their stay. This allows them to be more flexible with their travel plans and not have to worry about incurring any extra costs.
This can be a major selling point for hotels, as it allows guests to book confidently knowing that they can always change their minds later. It also shows that hotels are willing to be accommodating and understanding of their guests’ needs, which can go a long way in establishing a good relationship between both parties.
3. Creating Unique Experiences
When it comes to creating a unique experience, hotels are now deciding to pull out all the stops. Whether it’s offering special packages that include unique experiences, or creating one-of-a-kind events and activities, hotels are definitely raising the bar when it comes to guest satisfaction.
Some of the most popular unique experiences offered by hotels include cooking classes, wine tastings, and even behind-the-scenes tours. These experiences give guests a chance to connect with the hotel in a more personal way, and they’re often something that guests remember long after they’ve checked out.
They may even recommend you to their friends and family, which means you will have further success going forward.
4. Going Green
As the world becomes increasingly more environmentally conscious, hotels are looking for ways to go green and appeal to eco-friendly guests. Some hotels are using solar panels to generate energy, installing energy-efficient lightbulbs, and using recycled materials in their construction to achieve this goal.
Others are providing guests with information on how they can reduce their environmental impact while traveling. Guests can often choose to participate in programs to offset their carbon footprint, such as planting trees or donating to green initiatives.
Some hotels are even installing electric car charging stations from suppliers such as RAW Charging, as well as offering hybrid loaner cars; so that guests can reduce their emissions while on vacation. By appealing to eco-friendly travelers, hotels are able to show that they care about the environment and are taking steps to operate in a sustainable manner.
5. Focusing on Health and Wellness
There is a growing trend among hotels to focus on health and wellness as a way to attract guests. This includes offering yoga classes, providing healthy food options, and having workout facilities on site.
Hotels that focus on health and wellness are seeing great success. Guests are drawn to the idea of being able to get in a workout or take a yoga class while on vacation. This is especially appealing to those who are looking to stay healthy while traveling.
Conclusion
As we have seen, hotels are using a variety of innovative methods to attract guests. Some hotels are improving their advertising strategies and others are offering unique experiences that can’t be found anywhere else. No matter what approach your hotel takes, it is important to stay up-to-date on the latest trends so that you can continue to attract guests.
What innovative methods has your hotel used to attract guests? Share your story in the comments below.
