3 Product Packaging Tips For Businesses
How you package your products can make your business stand out in a saturated market. This step helps you capture your consumer’s attention to influence their purchasing decisions. That is why experts view it as a powerful marketing strategy. With a market size exceeding $200 billion this year alone, there is so much to benefit from optimizing your business’s product packaging strategy. Therefore, consider the effective product packaging tips below.
- Prioritize functionality but not at the expense of aesthetics
It is easy to fully focus on the functionality element where product packaging is concerned, but doing that may present some challenges. First, you risk compromising aesthetics, a crucial element that projects visual appeal. As a result, consumers will not take another look at your product, increasing the risk of low revenue and stagnant sales. Therefore, as you take steps to attract attention, strike a balance between practicality and convenience. Consider elements such as resealability, ease of opening, and durability. These foster a positive user experience and project your business as a professional one.
Another noteworthy point regarding functionality is to align your packaging with the nature of the product. That requires considering other factors like fragility, robustness, and so on. For instance, if the item is breakable, it’s best to incorporate foam or bubble wrap into the packaging wrap. On the other hand, if you are looking at maintaining freshness, a modified atmosphere packaging will be ideal.
- Create an emotional connection through the design
An essential marketing element is to connect with consumers or the market on an emotional level. This is something your product packaging can easily communicate when you use the right emotive elements. For example, colour, imagery, and typography are commonly used in marketing campaigns and ads to evoke desired emotions from the target market. For example, businesses celebrating Valentine’s Day with their products use cursive fonts, the red color, and soft, passionate music. That is because these elements evoke strong, positive emotions that people can identify with, prompting them to purchase the product. That is the strong message a well-crafted product package can carry or transmit. Choose packaging manufacturers who can help create an emotional packaging design that resonates with all. Perhaps you’re into food manufacturing and want creative options to help you stand out. In that case, consider searching for a folding carton manufacturers near me in a search engine to make the best choice. Another way to create an emotional connection is to incorporate storytelling into your packaging. For example, if your business values sustainable practices, green packaging can tell the story. That will, however, be explained in the next point.
- Embrace sustainable packaging solutions
Now more than ever, businesses feel a great responsibility to reduce their carbon footprint and embrace a sustainable world. If you identify with this, let it show in your packaging. Sustainable packaging solutions are eco-friendly and make use of biodegradable materials that do not harm the environment. They also help to reduce waste, explaining why many businesses are turning their attention to refillable or reusable packaging options. The more your packaging communicates sustainability, the higher the chances of consumers sticking with your product and brand in general. You can invest in a thoughtful product packaging design to boost your business.
