Good Fences Make Good Marketers: The Top Benefits of Geofencing Marketing

The internet keeps changing the ways we can reach our customers. Geofencing is one of those changes that is available for you to use. Geofencing is the new kid on the block, and it’s starting to catch on. The market is expected to grow by 24.1% between 2019 and 2024.

There are a lot of ways you can use the internet to reach your customers. The question is, what makes geofencing technology worth it? Below are five benefits of geofencing marketing that you can expect to see.

Better Data

The more data you have, the more effective your ad campaigns are. If the only thing you do is create random advertisements, you’re never going to see any results.

With geofencing, you get the data that helps you make better ads. You’ll be able to learn which of your stores get better performance, which people respond better to your ads, and the times of day people are more likely to visit your store.

Local Targeting

Getting your advertisement in front of potential customers at the right time is essential if you want to maximize the value of your ads. You want them to be in a buying mood.

What could be a better time than when they are just down the street?

Geofencing marketing providers have the technology to target people not only by zip code but by the street and buildings they are at. You can target individuals while they are in a position to stop by your
store to buy something.

Better ROI

Since your ads are getting in front of people who are more likely to buy from you, you’re going to see more ROI from your ad campaigns. This means you can be more creative with your ads.

Send special offers than expire soon to encourage people to come into your store. You’ll get more customers, and more value for each dollar you spend.

More Engagement

With all the distractions people have every day, it’s hard to find a way to get their attention. With the targeting available with geofencing, it’s easy to find the right way to get someone’s attention.

Use the data provided by geofencing to create ads that are relevant to where the customer is. Doing this will increase engagement. This will get more people into your store.

Keep Serving Ads to Customers Who Leave

The sales process doesn’t always result in a sale. Sometimes you need to get in front of customers again in the future.

If you don’t do this, you’re missing out on potential revenue. Luckily, geofencing allows you to target people who were receptive to your ads. Send them a followup to get them back into your shop.

Try Out Geofencing Marketing Today

There’s no better time than now to start geofencing marketing. It’s still newer on the market, so many of your competitors might not have caught on yet. If you start today, you may get a leg up in your local area.

Getting customers in the door is only the first step. Head over to our blog for marketing ideas that can help convert them to paying customers.

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