Tips For Creating A Great Business Website
When you own a business, a website is one of the most important things you can have – in fact, when it comes to marketing, it’s non-negotiable; if you want people to know about you, spend money with you, tell others about you, and take you seriously, you must have a website.
But more than that, you need to have a great business website. You have to have a website that people can find and also want to stay on once they get there. Plus, it has to be easy to use, otherwise no matter how good it looks, it’s not going to do what it’s meant to do, which is bring you sales and customers. So with that in mind, here are some tips for a great business website.
Get The Right Hosting Company
Choosing the right hosting company for your website is a big consideration, and really needs to be the first thing (as well as the website name, which we’ll discuss shortly) you need to do. There are lots of hosting companies you can pick from, which is why it’s wise to research them all (or as many as possible) before you make your final choice. Yes, it’s possible to switch hosting companies, but it’s far better to make the right choice to begin with, and knowing the differences when it comes to Wix vs Bluehost can save you a lot of time and disruption.
The things to look for in a good hosting company include the price (it needs to fit with your budget), whether or not you want emails included, what software you’re using to create your website, and whether you need a wizard to guide you through, and even how many visitors you’re expecting to get. Think carefully and choose wisely, and you can stick with your hosting company quite happily for many years to come.
Choose A Good Name
If you want people to come to your website time and time again, you’ll need to choose a name that they’ll be able to remember. You can spend a lot of time making your website look wonderful (and that’s precisely what you should do), but if no one can remember the URL to get there, it’s going to be a pretty empty online space that doesn’t make you any money.
The key is to keep things simple but also to ensure that the name you choose describes what you do. In that way, people will be able to remember the website address, and they’ll know you can provide what they’re looking for when they see it. Try to avoid numbers and alternative spellings of words, as that can be confusing, and it’s easy to make mistakes when typing in the address.
Include Great Content
A good-looking website is one thing – people will find it and click through the various pages. However, a good-looking website with plenty of great content is quite another; you need to include a blog on your site to keep people there for longer (which is a great thing for your search engine result rankings) and persuade them to buy from you.
Good content makes all the difference as you can use it to prove you’re an expert in your field, and as long as you don’t try to sell to people directly but do it through your site by explaining why various options you sell as useful, you can boost your profits nicely.
