Why Customer Choice Is The Key To Building An Audience As A Small Company

One of the most important things to consider when growing a small company is how to hold onto your audience. You might get a sudden spike in views or your name might get shouted out by an influencer, but it’s important to think about the individual components of your business and how they interact with your customers.

This is where customer choice can come in handy to create a more engaging and likeable brand, but how exactly do you offer choice?

Contact choice

Some customers prefer to phone, others email and even social media. Giving your customers a choice in how to contact you is incredibly important and you should aim to keep multiple communication channels open.

Platform choice

Another choice consideration is how your customers engage with your business. This means offering mobile apps if applicable, a desktop website, a mobile website and potentially even a store. The more ways your customers can purchase from or interact with you, the better your business will be.

Product choice

Even if you only make one product really well, giving customers small choices such as changing the colour or adding a touch of customisation can be a huge help to make their purchase more personal.

Payment methods

Offering your customers different ways to pay is always a good idea. Whether it’s PayPal, credit cards, debit cards or a special type of credit, you should always consider adding more payment methods if possible. Take a look at the infographic below to learn about Square, one of the most revolutionary payment processing technologies.

Infographic source: University of Alabama Birmingham

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