Why SEO Is So Important For Your Business
SEO, or Search Engine Optimisation, is a term that is thrown around a lot and if you aren’t involved directly in it, you have probably been advised on it by your marketing team. No matter if it is something you have briefly dabbled in but given up on, or if you have just decided you need to introduce it, it is never too late to sort out your business’s SEO.
Implementing an SEO strategy for your business can increase your revenue, bring new users to your site, and help with your local marketing. Making a small change to your site could lead to many business benefits and help propel your company to the next level. As well as using the below, make sure you do some extra research and if you are struggling, bring in an on-page SEO expert to check your on page SEO like https://unravelseo.com/seo/on-page/ – you won’t regret it.
Take a look through our eight tips below on why SEO is so vital for your business and see which ones you should be adding if you don’t do them already.
Good SEO improves your organic traffic.
By improving the SEO of your site, you’ll bring in more organic traffic. Organic traffic is traffic that is brought to your site through search engines such as Google rather than by clicking a specific link that was sent to you directly, or typed into the address bar. The better the SEO of your site is, the more likely you are to rank for particular keywords, which will mean you will show up on the first page when people search that keyword.
Having a good SEO strategy helps people trust your site more.
As mentioned, the better your SEO strategy is, the more chance you will appear on the first page. Most people only click on sites that appear on the first page as their perception is that google recommends these; therefore, they are more trustworthy.
You will also find that if people trust you and like your site, you are more likely for them to return in the future using your URL instead of googling.
Google takes useability into account.
There are many components to how google ranks you, but many are kept a secret. One is the experience the customer has on your site, which is known as usability. If a customer is coming to your site and leaving quickly, that brings up red flags as to why. Questions to ask yourself are – how quick is your site loading?
Do the users get what is expected when landing on your page? Do you have any 404 errors?
It doesn’t have to cost you a lot to run an audit on your site.
The preconception is that getting an SEO expert will cost a lot. This isn’t necessarily true, yes you can pay an expert, but there are also many things you can do yourself, which may significantly impact the site. You can run an SEO analysis on your site to see what improvements you can make. From this, you will see some recommendations which you can implement yourself instead of paying an expert to do it for you. A suggestion may be that your image sizes are too large so you need to make them smaller. You can compress your images yourself using Photoshop or using a WordPress plugin.
Maybe you deleted a couple of pages from your site, causing a 404 error; all you need to do for this is to repoint those pages to another page. Site speed may be to slow; this may be due to your website host. Give your host a call, and they will be able to advise if this is the case. All of these small changes will be favorable and help Google see your website in a better light.
A positive SEO strategy can help bring in more recommendations.
Potential business partnerships are just one search away. How many times has a business called you up saying they saw your website from a Google search and wondered if you want to work together?
To many companies, this has happened a lot. If you run a blog, sometimes competitors will see your posts and contact you to know if you will work with them as they know you can work well with businesses like theirs. Brands like to see companies with a good SEO strategy as they know by working with you; they are more likely to be seen as you know what you are doing.
It’s easy to see if your SEO strategy is working.
A significant bonus to improving your SEO strategy is that it’s quantifiable. Google Analytics will show if your organic traffic is improving, or if a particular page performs better.
Moz will track keywords and indicate if they are ranking higher on search engine results. Make sure you note the changes you have made and the pages you have done it on so that you can track these. If there hasn’t been a change, you can evaluate and make other changes, which in the long run, will bring more eyes to your site.
You can target customers who are local to you.
Local optimization should be built into your SEO plan to help improve your awareness within the local area. Many searches are made on Google to find a local business such as your local plumber, builder, hair salon. Using Google’s google my business is a great place to start as this is Google’s way of you adding your business to local search results. It’s free and vital for bringing in local customers.
A good SEO strategy can increase your revenue.
When it comes down to it, it’s simple- better SEO leads to more traffic, which in turn increases your revenue. It may not happen instantly, but in the long run, implementing your SEO strategy correctly will lead to an increase in income that you can reinvent to help grow your business and take it to the next level.
Being prepared and putting an SEO strategy together is a sensible decision and can benefit the short term and future. Use our eight steps above and feel reassured that you have implemented a few measures to improve your site and rankings.
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