Why Virtual Events Are Still Bringing New Opportunities To Businesses

Virtual events were only really beneficial when the world was locked down due to the coronavirus outbreak, right? Wrong! While it is true that this type of event exploded during the pandemic, it’s important you recognise that they are indeed here to stay. Failing to understand and act accordingly could have a detrimental impact on your business.

More people have the opportunity to attend

If you opt for a virtual event over an in-person event, chances are, you’ll achieve higher participation figures due to ease and convenience for the attendees. There’s a lot to consider before you commit to a physical business event, such as accommodation and travel routes, neither of which are cheap. If you put your event online instead, you’ll meet your guests quite literally where they already are.

The pandemic demonstrated that we can take full advantage of a conference, workshop or lecture in the form of a webinar from the comfort of our own home, and that’s going to be hard to make people forget.

They’re a cost-effective alternative

Life is pretty expensive right now. In fact, the cost of living has been increasing across the UK since early 2021, and now we’re seeing extortionate prices for energy, petrol, and food. During a time where it’s fundamental we keep costs as low as possible, virtual events can be really powerful. You can forget venue charges, on-location staff wages, travel costs, and other related expenses by setting up your event online.

By going virtual, you could still achieve a successful event but without forking out a fortune for the same – or perhaps worse – result. The money you save could be funnelled into other areas of your business.

Stronger analytics to inform future decisions

We all know how valuable analytics are, especially when it comes to a business event.

• How many people attended?
• Which lecture was most popular?
• Did each booth get an adequate figure of visits?

These are questions that cannot be answered easily when it comes to in-person events, meaning opportunities are almost certainly going to be missed.

Put simply, virtual events offer the chance to carry out much greater tracking. Once you have this data at your fingertips, you’ll be able to tailor future events to deliver exactly what your attendees value.

They’re better for the environment

The cost-of-living crisis is one thing, but what about the climate emergency? If we don’t change our ways soon, approximately 250 000 additional deaths per year will be caused by global warming between 2030 and 2050. If you want to ‘do your bit’ for the environment, consider switching from in-person events to virtual events.

No paper will be necessary, no energy will be spent powering a venue, and additional greenhouse gases will be eliminated as people won’t be required to travel. We must take every single precaution if we want to save the environment from the dangers we’re constantly exposing it to, and this is a simple yet effective way to do so.