6 Essential Website Elements To Impress Your Customers
Consumers have the luxury of being fickle. If one website isn’t giving them what they’re looking for, then they can — and will — quickly move on to another.
As such, businesses are unable to take a ‘build it and they will come’ approach to their websites. Just because you have a website, that doesn’t mean that it’ll automatically lead to more sales. For that to happen, your website must tick the boxes that web users look for — and just as crucially, not tick the things they’re not looking for, such as pop-up ads and autoplay videos.
In this post, we’re going to take a closer look at the website elements that will lead to an all-around positive customer experience.
Modern Design
Your website visitors will make a judgement about your website in roughly 50 milliseconds. Of course, in that amount of time, they’ll have had no opportunity to formulate any sort of meaningful thought. All they’ll be going off is a snapshot impression of the design.
If your website has a modern design, then your visitors will be much more likely to have a positive impression than if it has an outdated design that looks better suited for 2005 than 2025. If it’s been some years since you gave your website a refresh, look at getting in touch with a web designer to bring your site in line with modern standards.
Easy Navigation
Putting together a well-designed website will ensure that your visitors have a positive first impression, but it doesn’t necessarily mean that they’ll stay on your site. That will depend, in part, on how easy your website is to navigate. The best websites feature intuitive navigation that makes it simple for customers to get to where they want to go.
As with your website design, it’s best to outsource this aspect of the user experience to an expert. Working with a Figma specialist will ensure that your website visitors can effortlessly get around your website. And that won’t only enhance the visitor’s experience, but should also lead to an increase in sales (or whatever other action you want your visitors to take).
A Sense of Purpose
People rightly value their time, and they’re not going to spend longer than necessary trying to figure out the purpose of a website. It should be immediately obvious why it exists. If it doesn’t, then they’ll quickly leave — because why would they stick around?
Your website’s purpose should flow through everything, from the images to the copywriting to the layout and logo. Anything that doesn’t support the overarching purpose is digital clutter.
Fast Loading Times
Ensuring that your website is fast-loading is almost as important as the website’s design. After all, if your site takes longer than necessary to load, then it’s unlikely that your visitor will stick around to even see what the design looks like.
And ‘longer than necessary’ is not, actually, that much time. Some 80% of website visitors will abandon a page that takes three or more seconds to load! If your website seems to have a high bounce rate, then the load time could be the answer. This article runs through some strategies for speeding up a website.
Key Information
It’s amazing how many websites feature snazzy elements, yet fail to adequately highlight their key information. Your website visitors don’t want to dig around trying to find your contact details. You can make this job easy for them by having a ‘Contact’ page placed prominently in your top headers.
On the page itself, be sure to include as much contact information as possible, including your email address, phone number, social media channels, and physical address (if applicable). Every customer will have their preferred way of contacting your business, so it’s best to make as many options as possible available.
Social Proof
Finally, while your website should give clues about your brand’s overall trustworthiness and value, your visitors will be more likely to pay attention to what you have to offer if other people who aren’t directly connected to your brand also vouch for your products/services.
In an age when it’s becoming more challenging to figure out which brands are worthy and which are not, social proof has become an essential part of the customer’s journey. Showcasing reviews and testimonials on your website is an effective way to subtly convey trust to your new visitors.
Don’t yet have any reviews to publish on your website? Ask your existing customers. Many will be happy to provide reviews once they know how much of a positive impact it’ll have.
