6 Smart Media Platforms to Heighten Brand Exposure
Spreading the word of your brand is something that can feel like trudging through mud when you’re in the early stages of setting up your small business. Your industry may feel like a huge space, so getting your voice heard in a noisy world is something you should actively be trying to do.
If you’re trying to increase brand awareness, then you should look to media platforms to give you a boost, from local radio to national printed publications, there are a number of ways to share your story and draw in your target audience. Here are a handful of ideas to get you started on the road to heightened brand exposure.
- Television
Appearing on television and talking about your brand is a brilliant way to heighten awareness and attract your ideal audience. Television interviews are all about storytelling, so you need to hone in on your brand story, your purpose and overarching goals for your industry. GreatCompanies are regularly looking for guests to appear on their upcoming episodes, so look into the application process and you could soon be inspiring a whole host of viewers.
- Radio
Speaking on the radio is actually a relatively easy gig to land, as long as you are looking in the right places. Follow your local radio station on Twitter and get to know the local journalists; they will always be on the lookout for small companies and solopreneurs who are looking to make an impact and share their story. Usually radio stories are repurposed for online news articles too, so this could be a double win if you land that much-wanted interview!
- Local Newspapers
Casting an eye across your local newspaper is a great way to research and pitch your ideas. Starting off small with a local news outlet will give you some experience in writing a pitch and going through the interview process with a journalist.
- National Magazines
Appearing in a national magazine or print newspaper is a brilliant goal to strive towards when it comes to heightening brand awareness and increasing exposure. A PR expert will help you to craft the ideal pitch and find the right angle that will appeal to journalists in your industry.
- Podcasts
When it comes to heightening brand awareness for your business, podcasts are an underrated platform; many small business owners are missing a trick. Speaking with an industry expert or getting interviewed about your brand will help you to “get discovered” quickly and effectively by your ideal client.
- Social Media
As you know, social media is one of the biggest and best ways to nurture and grow an organic audience. Understanding your brand message is so important when leveraging the power of social media, so explore some content pillar ideas to help you stick to topics that matter to you and your audience.
With all of these ideas in mind, you can actively start to spread the word and get your brand into the minds of the people who matter the most. Remember, it’s not about being everywhere; it’s about choosing the right media platforms for your target audience. With a little patience, market research and dedication you should be on the pathway to heightened brand exposure!
