How Your Business Can Innovate With a Personalized App
These days, almost every business has some kind of mobile app that helps to build a personalized experience for each customer or client. Many small companies are scared away by the idea of building a custom app for their business, but it’s something that can generate a lot more revenue, interest, and even loyalty to your brand when done correctly. So in this post, we’re going to take a look at some of the biggest reasons why your business needs a mobile app.
Mobile apps are fantastic as a direct marketing channel
If you can get your users to open your mobile app for any reason, then it can be a fantastic way to advertise different products and services to them. Apps can serve a lot of different purposes, but they’re often best used as a method of directly marketing your various services and products due to the high conversion rates offered by a custom mobile app. While it can be difficult to get your audience to open your app in the first place, it’s one of the best ways to start boosting your business and giving your customers more information about deals and personalized offers that are tailored to their individual preferences.
Here are a couple of ways that your mobile app could offer better deals as a direct marketing channel:
- Showing updated price listings for things that can often change, such as tickets to a movie viewing or bookings for rooms.
- Offering a news feed with price updates and new products.
- Booking forms that can be used to show all of the different prices of your services.
- User account system that helps them track their orders and history.
- Messenger apps that can offer direct communication with your support staff.
- Digital catalog of all your products and their current stock levels.
With just a few of these features, you could create an incredibly lucrative direct marketing channel through a simple mobile app.
Stand out from the competition
Businesses that take full advantage of a personal app tend to stand out a little more than their competitors. Unfortunately, this can be fairly difficult to pull off. If your business app doesn’t provide enough value, then there’s no reason for your customers to use it. But when you do strike the right balance, you can easily stand out from the competition by offering a unique experience and rewards that no other business offers.
There are two benefits to this.
First, you’re setting the standard for your industry and you’re getting ahead of the curve. This means other businesses will need to catch up and try to innovate in order to provide more value to their customers as you do with a personalized app.
Secondly, it gives customers a reason to choose you over the competitors because you’re doing something different. If you offer a comprehensive rewards system, it helps to retain customers for longer because they’re compensated for using you as their service or store of choice.
Just make sure you stay ahead of the competition by constantly innovating with your business app. Provide more value to your customers and continue to create reasons for your audience to use your app.
Add more value to the customer experience
Another great way to utilize your business app is by adding more value to each customer experience. There are a handful of ways to do this and it can apply to everything from digital healthcare apps to food delivery apps. It all starts with understanding the customer experience and where your app comes in during the sales funnel. For example, someone that already has your app probably knows about your business and wants more information on specific products and services, or they could just be looking for discounts and offers.
A loyalty system is a fantastic example of this. Many businesses use a custom app to create user accounts which can be used in loyalty systems. For instance, you could generate a unique QR code for each customer that can be scanned whenever they buy something in your store. This can give them loyalty points which can then be spent on discounts, coupons, and other goodies in your store.
Making a loyalty point system isn’t difficult, but it still takes a bit of programming knowledge and you’ll need a secure server to store all of the customer’s information and their points. A system like this needs to be designed very well in order for it to cover all potential use cases, so consider hiring a software designer to help you get it right the first time.