Ensuring Your Business Keeps Its Identity During Growth Phases
One of the main problems a lot of businesses experience is that they start to lose their identity. This is a bad path to go down. The success of your company largely depends on how strong your corporate identity is. Potential clients need to instantly know what your business is about. However, a lot of businesses get too distracted; they try to go down an array of different routes and diversify too much as they get bigger. You need to make sure you have a core vision in mind at all times. Thus, read on for some great tips on how to keep your identity even as your company gets bigger and bigger.
Firstly, it is important to have a clear plan drawn up.
- How do you want people to view your business?
- How do you want people to feel when they walk into your offices?
- Where do you see your business in two or three years?
You need to outline this and have stringent answers in place. This gives you a sense of direction and ensures you are on the correct path at all times. If you don’t have a plan then it can be very easy to wander away from your focus and thus you will lose your identity as a result.
In addition to this, your office space should be a representation of your company. There are companies who specialise in office rental for businesses and alike. Your office should never be a bland, boring and standard space. It should be symbolic of your corporate identity.
By keeping your company’s image in your mind, your employees’ mind and your customers’ mind at all times you never lose focus of what you are. For instance, if you are a budget airline, then you need great destinations and low costs to be at your core. Images of your holiday destinations and low deals displayed around your offices is never a bad idea. It reminds everyone of what they are here for.
Don’t forget about the core of your business either. For example, for trucking companies, never lose sight of the basic qualities of a successful truck driver and what clients want and expect from you.
And finally, never ever stop re-emphasising who you are and what you provide. Branding is a massive part of any company. You can’t remain stagnant, you have always got to keep progressing and generating new avenues. With constant effort being pumped into branding you can never lose sight of who you are because you are constantly working on letting people know.
You may have started with a mere logo and company name tags. But then you have to get bigger and bigger; embrace social media, use PPC advertising, see exhibitions and other events as an opportunity, and so on and so forth. Every single decision you make needs to be done so with corporate identity in mind at all times.
If you follow the three main points suggested in this blog post, then you will have the perfect basis in place to ensure that your company’s identity remains strong and focused at all times. Don’t underestimate just how important this is.