Make Them Walk Away Knowing Who You Are
Every business wants to increase its brand awareness, but for some, especially smaller companies, there’s only so much of your budget that you can pump into marketing campaigns and advertisements. While these work, and have proven time and again to work, they are not the only option when trying to boost awareness.
These methods will be a little more old school than the modern marketing strategy, and it’s unlikely you’ll find references to SEOs or segmentation anywhere around. But that is a good thing. Rather than rely on marketing automation, you can explore how you and your employees can convince people to remember who you are, what you do, and why they should consider working wit5h you.
Unique Promotional Giveaways
There is no one on this planet who does not love free stuff, and this free stuff can include USB sticks, coasters, or even custom label bottled water with your name and logo plastered on it, rather than the standard Dasani logo that everyone is used to.
With these unique promotional giveaways, you’ll provide potential customers with something that they can use, even if they didn’t come looking for it.
Everyone needs a USB stick now and again while staying hydrated is encouraged more than ever. When attending or throwing your next promotional event, consider what sort of giveaways or freebies would most appeal to the audience.
An Eye-Catching Booth
The dull days of a hand-drawn sign and a single fold-out table are over. Now, it’s all about catching the attention of everybody with a booth that reflects your business.
For example, if you are a food business or one that works in home and kitchen products, you could rent a booth that mimics a kitchen. Similarly, anyone who runs a fitness equipment company can find gym-related options.
These eye-catching booths are excellent for immersion because it’s not enough just to catch attention, it has to demonstrate value, also. With your audience understanding what they are looking at, you’re likely to get much more recognition, without even needing to do anything.
A Well-Rehearsed Demonstration
No one is going to be interested in your product or service if they have no idea what you do, and this is why a well-rehearsed demonstration is essential.
These demonstrations are perfect for events. They can introduce your service to people who might need it and also show off your skills to any investors lingering around the area.
Whether it’s a quick 5-minute demo on the wonders of your hydrophobic swim shorts or something more in-depth that requires some expert knowledge, you can at least send people away remembering what you’ve done. Even if they didn’t entirely get it, they would still have your brand name and logo in the back of their mind.
Style and Substance
Sure, email and social media marketing is all the rage, but there will come the point where it becomes oversaturated. When this happens and the 21st-century marketing bubble bursts, you can feel confident that you are experienced in other areas that ensure your clients and customers will remember you.
© New To HR