Making Your Freelance Business Look A Lot Bigger
Working as a freelancer comes with a lot of perks. Not only do you get to work for yourself and dictate your own working pattern, but you also benefit from the ability to be flexible in the work that you do. Of course, though, this type of work can also come with some downsides.
The biggest of these is the way that customers and clients will look at your business. While they may expect a personal approach, they may be put off by the fact that you are a lone wolf. This is something that you can easily overcome if you take the right steps, and this article is here to help you out.
By exploring some of the best ways to make your freelance business look bigger, it will give you everything you need to dazzle your clients before you even meet them. Let’s dive right in.
The Benefits of Looking Big
While being a small business can come with some benefits, looking bigger can also be a good thing, too. There are a number of reasons that you might want to take this approach, and you can find these outlined below to give you an idea of what to expect.
- Garnering Trust: Trust is very important in the world of business, though many people will develop a sense of trust over things that are relatively superficial. By making yourself look like a larger business, people are more likely to assume that you are able to provide a professional service.
- Catching Bigger Clients: There are a lot of potential clients out there. Those that have deep pockets will always be the best to snag, and this will be much easier if people assume that you are a large company.
- Easier Selling: Thanks to the two areas above, you should find it easier to sell your products or services if you look like a bigger company. This is great for freelancers who want to do a lot of work.
As you can see, there are plenty of good reasons to make your business look bigger when you work for yourself. Trust is absolutely crucial in the world of business, especially when you’re working as a freelancer.
The first step towards making yourself look like a bigger business will involve working on your website. Your website needs to look professional and well-designed. This is easier than ever before, with loads of companies offering DIY website builders that do most of the work for you. Of course, though, you could also consider paying a professional to help you through this process. You also need to work on a range of other areas on your website.
- Language: The language you use when you’re writing content for your website can make a huge difference to the way that people view your business. Using second-person instead of first-person is a great way to approach this, as it will sound like more than just you are doing the work.
- Advanced Features: Custom web development can be expensive, but the price you pay for this will be worth it when you’re able to dazzle clients with advanced features. Booking forms, product builders, and dynamic content are all good examples of this.
- Mobile Operation: With most web users visiting websites on their phones, it makes sense to work hard to ensure that your site looks great on smaller screens. This is incredibly crucial and something that you should work hard on to get the best results.
- Contact Methods: People want flexibility when they try to get in contact with businesses in the modern world. Providing phone numbers, email addresses, and live chat can be a great way to make each and every one of your visitors happy.
Your website is a crucial part of your marketing efforts, and it always makes sense to work hard to make sure that it is as good as it can possibly be. This can take a lot of time, but the results will be worth it once your clients notice the difference.
Your Contact Information
Giving people plenty of methods to get in contact is one thing, but you also need to make sure that the information you give them to do this looks professional. There are loads of freelancers operating with personal email addresses and phone numbers. While this is cheap, it can also make you look unprofessional from the beginning.
- Phone Numbers: You should never give out a mobile number when you are working as a freelancer. Instead, using a forwarding business number can look far better, while also giving you the power to divert calls wherever you want. People will feel more comfortable with calling you if they feel like they are getting through to a big business.
- Addresses: Using a home address for your business can be a bad idea for a number of reasons, but it mostly makes you look unprofessional. Finding mail box rental near you can be a much better way to handle this. Not only will this make you look more professional, but it will prevent spam from reaching your home address.
Contact details are very important in the world of business, but you need to make sure that the ones you give out are good for your professional appearance. Being a freelancer doesn’t mean that you have to give away your personal information.
Your Social Media Presence
As a final thought, it’s time to consider social media. Using a personal social media account for your freelance business can be a very bad idea. Your business should be separate from your opinions and feelings, and it will benefit you to distance these parts of your life to make sure that there isn’t any crossover.
As you can see, there are a lot of things to consider when you’re trying to make your business appear more professional. This effort can be well worth the work, giving you the chance to make your business look much bigger without having to grow.