Tips To Boost Your Hotel During This Difficult Period
There is no denying that 2020 has been a difficult year for most businesses, but one industry that has really suffered is the hospitality business. To make sure that you give your business the best shot of surviving and thriving throughout the coming year, we are going to take a look at some of the different things you can do.
Put Customer Service First
There is only one place to begin, and this is by making sure that you prioritize the customer. There are a number of different ways that you can go about this. You may want to start by upgrading your phone system. There are lots of great and modern phone systems for hotels, so it is worth looking into these. After all, the last thing customers want is to find themselves hearing an engaged tone every time they call up to discuss their booking.
Moreover, you need to make sure that your team is well-versed on how they should deal with customers who have queries and what the policies are concerning people who want to cancel their booking because they are self-isolating. Make sure they treat customers fairly and they don’t cause more friction.
Find A Reputable Hotel Marketing Company
A hotel Internet marketing company can ensure that your business has more exposure online while also making more bookings and making a greater level of profit as a result. But this is only the case if you choose a company with care. Keep on reading to discover the various factors you need to take into account when narrowing down your search.
Firstly, you should go for a company that specializes in hotel marketing specifically, rather than a general agency. By doing this, you can be confident that they are experts in your field, and this will lead to better and faster results. A marketing company that claims to be good at everything will have to do research about your industry before they can even think about putting marketing strategies in place.
Aside from this, you should avoid going to the cheapest hotel Internet marketing company, as you get what you pay for. If a company is offering extremely cheap rates, it is likely that they are using black hat techniques, which will soon be found out by Google and other search engines. You should also read reviews that have been left by previous customers to see what they have to say about the company in question. If a marketing agency has a bad reputation, this is something you should be able to pick up on with ease, and you will know to look elsewhere. Last but not least, you should ask the company for some case studies so you can see how they have improved the performance of other hotels.
Make Your Hotel Safe And Welcoming With Artificial Flowers
COVID-19 rules have meant that businesses aren’t able to provide the experience they once were. As flowers can make people sneeze, going down the artificial route makes more sense. This means you can create an incredible space that still wows guests.
For these businesses, the most important thing is being able to strike a balance between quality and price. Read on to discover everything you need to know.
If you take a look on the web, there is no denying that you will be able to get your hands on cheap silk flowers. But, are these flowers of an acceptable quality?
That is the question you always need to ask yourself. After all, these flowers are going to have a reflection on your business. If you are only purchasing them to brighten up your business then don’t feel that your immune from the drawbacks, as poor quality silk flowers will have a negative impact on your brand image. Unfortunately, there are some companies that sell tacky and obviously fake-looking flowers, and you need to stay away from these. So, when you are searching for silk blooms, the best thing to do is research.
Delve deeper into the materials used by the retailer and the way the flowers are created. You should also take the time to read the feedback that has been left by previous clients, as this can be extremely telling. Also, make sure the company has a returns policy in place so that you can return the items if you are not happy. Once you are satisfied with this, you can then choose from your shortlist based on price.
Also, buying in large quantities makes sense. There are a lot of companies that will offer you great savings on their products if you buy silk flowers in bulk. You will receive a percentage off the unit price and this can really help to make your money go further. Another way to find cheap silk flowers is to look for companies that offer discounts or have a sale section. This is a better approach than merely looking for the cheapest flowers you can find, as you do not want to suffer at the hands of a lack of quality.
In addition to this, if you are buying flowers for a particular occasion, Christmas, for example, then purchase new flowers just after the holiday has taken place, i.e. in January. By doing this, you will be able to benefit from some great reductions. Last but not least, costs tend to mount when it comes to delivery charges. This is why you are advised to give for a company that has a saver delivery option, or, even better, offers free delivery.
So there you have it: three of the steps that you can take to ensure that your hotel is providing an excellent experience for everyone during this challenging time. We know that there is a lot of work to be done, but we hope that you have found some ideas and inspiration from the suggestions that have been discussed above. Good luck with your business adventure over the coming year.
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