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3 Causes Of A Low Conversion Rate On Your Website

3 Causes Of A Low Conversion Rate On Your Website

Your conversion rate refers to the percentage of visitors to your website that actually buy something. If you have a low conversion rate, that means you’re getting a lot of traffic to your website but then something goes wrong when people get there and they decide against making a purchase for some reason. If you don’t do something to change that, your business is going to hit hard times financially and you may even be forced to shut the business entirely.

The good news is, there is usually a clear reason for a low conversion rate and there are things that you can do to fix it. If your ecommerce business has a low conversion rate, these are some of the potential reasons for it and how you can fix it. 

The Website Makes A Bad First Impression 

The quality of your website is so important here.

If the website design is bad and it’s hard for people to navigate and find the products that they’re interested in, they’ll soon get bored and leave without making a purchase. It’s also bad news if the website looks amateurish because they may have concerns about the security of the website, which is very important to consumers if they’re going to be putting their credit card details in.

You need to make sure that the website looks professional and the journey from the front page to the checkout page is quick and easy. If you’re having trouble and you think that your site could do with a makeover, contact an ECommerce Website Design company and get them to alter it for you.

A professional company will know the best way to design a site to increase conversions and they’ll be able to iron out a lot of the simple mistakes that you’re probably making on your website. 

Your Site Isn’t Optimized For Mobile 

The majority of people view websites on a mobile device rather than a laptop or desktop computer.

If your website isn’t optimized for mobile, it won’t run properly on those devices and that means most people aren’t seeing the best version of your website. It will be frustrating to use and they aren’t likely to put in the time to work out how to navigate it. During the design process, always test the site on a range of different devices so you can be sure that it works on all of them.  

You’re Getting The Wrong Type Of Traffic 

High traffic levels are important but you also need to make sure that you’re getting the right kind of traffic as well. If you’ve got loads of people visiting the site but none of them are in your target demographic and they’re never going to be interested in your products, that doesn’t really help you.

This usually happens as a result of poor marketing choices and a lack of research. When you’re placing banner ads or sidebar ads on websites, for example, ensure that you’re picking sites that attract people that are likely to have an interest in your products. If you place your ads on the wrong site, you’re just wasting money. The same goes for social media marketing as well, you need to make sure that you’re connecting with the right people, rather than just going for numbers. 

These are some of the most common reasons for a low conversion rate on your ecommerce site. As long as you can fix these issues, you should see a positive change. 
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