5 Major Reasons To Pay Attention To Your Google Maps Reviews As A Business Owner
Nearly 50% of all Google searches are local. Unfortunately, most people (75%) never look beyond the first page of results. With Google Maps reviews, you could boost your rankings.
Higher Google marketing rankings can help set your business up to grow.
Not convinced? Read on to discover the benefits of reviewing on Google Maps today.
1. Higher Rankings
Generating Google Maps reviews could prove essential to your local search engine optimization (SEO) strategy. Generating positive reviews can help boost your rankings.
Ranking at the top of the first page will ensure consumers see your website. Then, you can generate more website traffic.
Google considers the quantity, velocity, and diversity of your reviews. You need to continue generating Google business reviews throughout the year. Otherwise, your rankings might drop.
2. Brand Awareness
Google Business reviews can help you generate more brand awareness.
Improving your ranking will ensure your site or Google Business profile appears for relevant searches. More people will begin encountering your brand. Repeat exposure will help brand awareness grow.
In time, awareness can turn into brand recognition. Then, you can remain top-of-mind with interested customers.
3. Customer Insights
It’s important to track the reviews you generate. Then, you can start gathering helpful insights from customers.
The insights you gather can help you make informed changes to your business. You can improve your customer service to keep customers happy.
Otherwise, your churn rate might increase. Negative reviews can hurt your brand’s reputation, too.
Show consumers you care by responding to their comments (good or bad).
4. Trust and Loyalty
Generating Google Business reviews can help consumers feel more comfortable with your brand. If they trust you, they might feel more inclined to shop from your business.
Over 70% of shoppers don’t take buying actions until after reading reviews.
Businesses that have over nine current reviews earn 52% more revenue than others, too. With over 25 reviews, revenue increases to 108%. Reviews make customers 71% more comfortable purchasing products.
Customers even spend 31% more when businesses have positive reviews.
You can even turn those one-time shoppers into loyal customers. Brand loyalty and repeat sales can boost your ROI. Then, you can set your business up to grow.
5. Website Traffic
Experiencing these benefits of reviewing on Google Maps can also help you generate more website traffic. As your SEO rankings improve, consumers will see your site before any other during a search. They might decide to visit your site to explore your offerings.
They can visit your site straight from your Google Business listing. You can learn more in this post.
Meanwhile, improving your brand’s reputation with positive reviews might encourage more people to learn about your business.
As you gain more website traffic, Google might decide to boost your rankings even more. Then, you can appear on search result pages before any other business.
On the Map: 5 Benefits of Tracking Google Maps Reviews
Don’t miss a chance to help your business grow. Instead, consider the benefits of generating Google Maps reviews. Positive reviews will boost your brand reputation, website traffic, and more.
Develop a Google marketing strategy to experience these benefits yourself.
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