How Does Cyber Security Help In Digital Marketing by #NewToHR

How Does Cyber Security Help In Digital Marketing?

Technology has had quite an impact in most spheres of life. It is why the field of marketing has quickly taken up digital marketing to help improve customer satisfaction while boosting sales. In the space of digital marketing, it is not just the proper use of social media that matters. You also have to consider the quality of marketing campaigns you send out, and the feedback you receive from your audience. Besides, you must also put into consideration cybersecurity.

The issue of internet security has become a growing concern globally over the years. With more and more people accessing the internet every day. Hackers have found ideal opportunities to exploit and manipulate users through their information. As a business owner, you must, therefore, take keen note of the place of cybersecurity in any digital marketing efforts.

Here is all you need to know about cybersecurity and how it helps in digital marketing:


More than ever before, malvertising is prevalent today. It is one of the main ways that hackers are using to attack company websites and bring down their systems. Technically, hackers create a bait ad that they pose as a decoy. Immediately someone clicks on the mal-ad, without their knowledge, they may download or install malware on their device.

The problem today is that there are so many different types of malware that could compromise your website.

It is not just the virus that most people know exists. Other malware includes ransomware, Trojan horses, spyware, to mention a few.

If you click on mal-ad, you can land yourself into issues of paying ransom to have your data released. Worse, you may have hackers spying on your every marketing move, which will compromise the success of your business. Therefore, as you work hard to generate ads for your digital marketing campaign, you must stay woke of malvertising that could work against your campaign.

Non-Human Traffic

Business owners spend a lot of their time on tracking their traffic and working to improve them. However, most of them are unaware that almost half or more of the online traffic is usually non-human. It is why some sites have CAPTCHA tests to help their users verify themselves as human traffic.

The danger of non-human traffic is that it compromises the security and stability of your website.

Spambots and click frauds are very common because of non-human traffic. Therefore, for any transactional communication and liaison with your audience, you must be careful to ensure that they are not part of the non-human traffic online.

Keylogging spyware

Have your received any reports from your audience of fraud and hacked accounts soon after visiting your website?

Keylogging spyware captures account and password information from online users.

The spyware spies every keystroke of the keyboard. From there, they capitalize on the information they gather to their advantage. It is why some users complain of identity theft. If your site is infected with this spyware, or your computers for that matter, you might as well be at risk of keylogging spyware.

Social media chaos

You know how everyone says the internet never forgets?

Well, even hackers are aware of this fact. Hackers are usually very active on social media platforms because they know the usage is high. Technically, most of them are never after the details of your account. Since most people try to be careful on social media and stay away from sharing personal information.

However, hackers thrive in causing havoc and chaos. They can simply hack into your site to ruin your reputation and create chaos for your customers. This can be terrible especially if your competitors can tap on your misfortunes.


Granted, cybersecurity is an important area of focus for businesses, in the practice of digital marketing, every effort you put forth should be backed up by a secure website and network. Visit to learn more about proxy servers and how they can help you improve your network security.

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