Traditional Marketing Methods You Should Still Be Investing In
Nowadays, when it comes to marketing, talk to a consultant and you’ll wake up in the middle of the night shouting “digital, digital, digital!”
There’s no denying that the internet has changed how marketing works, but it doesn’t mean that it’s smart to abandon some of the more traditional methods out there. Here, we’re going to look at some that still work, how they work, and why they’re worth investing in.
While not as many people may watch the TV live or read newspapers as they used to, there’s one form of big-budget traditional marketing that will still get the attention of customers from a wide range of demographics.
Billboards are seen by just about everyone who walks or drives past them, making them a great way to increase the visibility of the brand. Having a strong visual effect also tends to make a brand more memorable, too.
Direct mail print marketing
Believe it or not, direct mail is still one of the most statistically successful kinds of advertising.
Printing services for marketing have made it easier and more cost-effective to end up with good looking, high-quality printed media. Furthermore, it’s easy to target specific demographics, to measure the impact of print advertising, and consumers tend to find it easier to process and understand.
Nowadays, when so many people are getting crypto-ads clogging up their email inboxes, direct mail keeps things simple.
Getting in print
Print marketing services can also involve advertising your products through newspapers and magazines.
While fewer people in general read print than they used to, it is one of the most effective ways to reach specific demographics.
Older audiences tend to read them more, but they’re also good for niche advertising. For instance, if you’re advertising to entrepreneurs, then financial specific publications are a good way to target them more efficiently.
Trade shows and conferences
If your services are aimed at the B2B market, then this is a fantastic way to gain some sales leads.
Trade shows, conferences, and other events are your opportunity to make your brand better-known and visible to the audience that is most likely to convert to become your clients and customers. Plus, it creates an opportunity to have one-to-one talks to deliver pitches directly, rather than hoping your target market gets the right message from your advertising.
Creating a better office environment
Does investing in an office that’s cleaner, brighter, and healthier really count as marketing?
If you ever invite clients and business partners to your premises, then yes it does. Creating a welcoming reception area and making your office comfortable is just one step, but if you make a better office environment for your employees, then they’re more likely to be engaged, energetic and motivated workers. There are few better things for a client to see when you give them the tour.
Yes, a modern business needs a healthy digital outreach and organic marketing plan. But if you abandon the real world entirely, you could be missing a large swathe of your potential customers, indeed.
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