Web Push vs Mobile App Push Notifications: What Does Your eLearning Business Need?
It’s true that every eLearning or in fact any other business in today’s fast-paced and dynamic environment needs a powerful and effective platform to constantly re-engage with customers to ensure they are making repeated purchases. And, when we talk about the latest marketing techniques required to do so, web and mobile push notifications are undoubtedly a part and these are in fact transforming the strategies for almost all businesses.
On the other hand, the question of how web push notifications are different from mobile notifications has become a hot topic and learners are keen to know about it. So, let’s get started by shedding light on the differences between the two and enhancing your knowledge of the same.
What are they?
Web push notifications or browser push notifications, as they’re referred to are clickable messages which are sent by different websites to their subscriber browsers.
Websites take all the authorities in an explicit manner. As users visit a website, an opt-in is triggered further which if the users click on ‘allow’, they shall automatically be added to your subscriber list. As these visitors become your subscribers, you can send them as many notifications as desired.
On the other hand, mobile push notifications are the clickable messages which appear on a mobile phone. In this, app developers are able to send across notifications at any time of the day irrespective of whether the user is on the app or not at that point in time.
Pros and cons of web push notifications
Almost all e-learning businesses today are incorporating an effective eLearning push notification strategy for connecting with their learners as they are assured of the seamless delivery of messages without any delay.
The working of push notifications on a web browser is the same for all, be it Firefox, Safari, or Chrome guaranteeing wide reach. Moreover, unlike the traditional email marketing approach, messages are not stuck in spam anytime and these depend entirely on the consent of the user. There are no updates needed and users can start interacting with these messages in just a few clicks.
However, web push notifications can be unsatisfactory in the long term as many people might think of them as an intrusion and may be dismayed with the way brands are communicating with their audience unless and until they are strategically carried out.
Pros and Cons of mobile push notifications
With the help of mobile push messages, eLearning businesses are able to create and send rich and interactive messages to their audience who are able to access the same while on the go. You can also include interactive media like course videos and gifs which capture the attention of the audience.
Mobile push notifications ensure instant delivery of messages and even at the time when users are not on the app.
With this, they never fail to keep track of any ongoing offers and discounts on the e-learning course they have been eyeing on, latest updates to a particular course, the release of the next module of a course, and others such.
However, mobile push notifications which are purely constructed for mobile are quite costly to develop and consume a huge amount of time and involve enormous efforts.
Consumers have to constantly update their devices so as to remain up-to-date and these applications consume a huge amount of mobile storage.
Which one does your eLearning business need?
With reference to the aforementioned benefits and information, we can easily analyze that web push notifications offer endless benefits and are more preferred by eLearning marketers to carry out their marketing strategies.
However, it is suggested that a holistic, strategic approach to push notifications will not only prompt more results but also provide a valuable experience to learners.
- If you are someone who is looking to generate a huge amount of traffic for a particular e-learning course, you can use website push notifications in order to convert potential customers into your subscribers.
- However, if you aim to track the users’ behaviour in regard to a particular course or module, the amount of time they spend, and other such information, mobile app notifications must be your choice.
With due consideration to all of the aforementioned points, if you’re carrying out a marketing strategy via push notification for the first time for your e-learning business, it is recommended to use both of them as then you’re more likely to ensure that your eLearning app is meeting all of the requirements of its users.
You can use web push notifications to redirect users towards your brand and mobile push notifications for more controlled user flow, focusing them towards the desired action.
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