Business Start-up Tips
Be your own boss, they said. Choose your own hours and get paid to do the thing you love. What could be simpler? Well, as every entrepreneur with a start-up or two under their belt will tell you, your unique offering of revolutionary goods/services doesn’t seem to sell itself as fast or with as much popularity as you were certain it would. All those late nights with a laptop, plotting graphs and planning your expenditure against expected revenue … it all comes to nothing when ‘units’ don’t shift. You need help greasing the sides a little. You need business start-up tips.
Build a network before you need it
Many is the time that you will wish you had developed a viable business network to help make the most of opportunities as they come your way.
For example, invest in newsletter software that can help you to reach out to a database of clients. And sharpen your in-person relationship building skills – always ask for a business card from anyone you meet in your niche, and ask advice along the way (you may not get a full response, but free guidance is career gold that you shouldn’t ignore).
Not sure how to build a network? … start with your niche
This is going to sound perhaps a little silly for some of you who are confident that you have grasped the very essence of your business goals and strategies, but if you’re struggling to develop a business network, it’s probably because you haven’t identified your niche.
Think about a new-to-the-scene coffee brand that’s focusing all of its efforts on promoting the benefits of its comfortable coffee houses – selling the store as a place to sit and relax is a great way to build a network of interior design and furniture contacts, but the vendor is missing the point.
Be prepared to loosen the purse strings
No one ever made it in business without speculating to accumulate.
If you want to play it safe, go back to your 9-to-5 and open a long term high-interest savings account. By the time you retire, you could have enough in that account to put an extension on your house with enough left over to perhaps purchase a little fishing boat for the weekends.
Being in business means taking calculated risks and spending in areas where you can add value to your company. Do your research on market trends, be brave, and spend big where it will help you most.
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